Senior CRM Manager
๐ Join the Wowcher Team - We're Hiring a Senior CRM Manager! ๐
Location: London (Embrace the office vibes - 3-4 days a week!)
Salary: ยฃ55,000 + Benefits (below)
Are you a ready to dive into the world of WOW? Established in 2011, Wowcher is the ultimate destination for unbeatable deals and unforgettable experiences in the UK.
Weโve helped thousands of people learn dog grooming, steam clean their front rooms, obtain the latest gadgets, whiten their teeth, decorate their houses, eat more healthily and even be more experimental in the bedroomโฆ! On top of this weโve also partnered with some of the UKโs leading brands including Graze, Build-a-Bear Workshop, Odeon, Fitness First, Diet Chef, Very.co.uk, PrettyLittleThing, Random House, EasyJet and Ocado... to name just a few!
Weโre entrepreneurs at heart and love to spot a great deal! If youโre interested in being able to have a major impact on a successful, fast growing company from day 1, then read on!
Your Mission:
The CRM manager will focus on increasing the long-term value of our email subscribers to yield an overall high lifetime value from our subscriber marketing. They will work closely with the rest of the CRM team (both operational and technical) to optimise existing programs and test/launch new initiatives. The ultimate objective will be to get more value out of our existing subscribers and email database.
Your Quests Include:
- Successfully run B2C email campaigns.
- Experience with large email broadcast systems. Experience with MessageGears beneficial but not mandatory.
- Ability to interpret data and make informed commercial/business decisions based off them.
- SQL and Excel analysis. There will be SQL and data experts for the Manager to lean on, but some internal competence is expected.
- Good communication skills, influencing skills, and ability to manage a project or product.
- Monitor and report on all key metrics associated with push marketing campaigns - ensuring that any issues are addressed in a timely manner.
- Identify and execute growth opportunities within our lifecycle marketing ecosystem.
- Email newsletter relevance, personalisation, and strategy. Email newsletters drive a large part of our overall revenue. The CRM manager will work hand in hand with the CRM Operations & technical part of the team to ensure the right content is sent to the right user at the right time.
- Continue to optimise and hone our personalisation funnel which consists of a combination of in-house algorithms and third-party suppliers.
- Manage our deliverability health across the major ISPs โ ensuring our lifecycle strategy does not impact the overall deliverability of our CRM programmes.
- Manage and grow our email to app strategy with the aim to move single device users onto multiple devices.
- Be the owner and champion of the CRM roadmap ensuring key projects that align with business objectives are correctly prioritised and implemented by the rest of the CRM team.
- Ensure industry updates and new products/functionalities are being communicated to the business on a regular basis.
- Manage the relationship with our 3rd party CRM suppliers โ managing day-to-day communications, contract negotiations, technical implementations etc.
Why Wowcher is your Next Stop:
Our office is like no other - it's a hub of fun and creativity!
๐ Flexible working - blend office and home for your ideal work-life mix
๐ 25 days of holiday + 8 bank holidays (plus the option to nab 5 extra days)
๐ Free fruit to fuel your day
๐ฅ Weekly breakfast feasts every Thursday - Rise and shine! Why not grab a coffee and a pastry to start your morning.
๐ฟ Wellness Wednesdays (hello, free massages!)
๐น Thirsty Thursday! drinks and snack trolley - kick back and relax with a cold beer or prosecco
๐ฎ Games area for some friendly competition
๐ Benefits platform Perkbox so you can get discount and rewards across the UK!
๐ Monthly social events โ All Bar Wowcher! get to know your awesome colleagues
๐ Legendary all-company parties twice a year - don't miss out!
๐ฒ Cycle Scheme and Season Ticket Loan to get you moving
๐ฐ Auto-enrolment pension scheme. Whilst itโs great to live in the here and now, we have to make sure weโre preparing for the future, with up to 10% employer contribution.
๐ค Enhanced Employee Assistance Provider for confidential support and advice
๐ถ๏ธ Eye Care Vouchers โ weโve got you covered!
๐ธ Store discounts across the Wowcher website (including travel deals!)
๐ Smart-casual dress code every day!!
- Locations
- Wowcher London Office
- Remote status
- Hybrid Remote
About Wowcher
Founded in 2011, Wowcher is a diverse promotion marketplace that provides customers with significant savings on local businesses, travel, and consumer goods.
In addition, through our reach, we deliver marketing solutions that allow our merchants to grow and sustainably manage their businesses.
Thereโs nothing that excites us more than finding new businesses to partner up with. Whether itโs helping you get more people through the door or facilitating the sale of your goods.
Weโre always looking for great people to join the Wowcher family โ people who are as enthusiastic as we are and, just as importantly, embrace a positive and supportive culture.
Senior CRM Manager
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